Fair warning, this post is pretty lengthy, but we’re talking about some important stuff today. Skin is our biggest organ and everything we put on it, winds up in it. Ever think about that? While I do admit that as much as I love the idea of all-natural products, I do have moments of weakness and ignore ingredients in favour of results. Hey, I’m human, and sure, I envy some people around me for their super smooth foreheads (that’s just from good genes, right?), but can good-for-your-insides products be just as good for your outside? Today I’m talking about a company who answers a giant, shout-it-from-the-rooftops yes to that question. Beautycounter is a company devoted to placing safer products into the hands of everyone, and disproving the myth that personal care products need to contain chemicals in order to be effective.

Recently, I was lucky enough to receive an awesome selection of Beautycounter products from beauty manager Rachel Rollins (if you have any questions, or just want to connect with a truly beautiful human, she’s your girl). I had heard about the company before, but had yet to try any products. The more and more I researched Beautycounter, the more intrigued I became – they care about safer skincare, and have a long list of ingredients they will never use, 1,500 to be exact. Just for comparison’s sake, Europe has banned more than 1,300 chemicals in the product formulas of personal care products, Canada’s list is close to 500, and the US has banned a whopping 80 chemicals from being used in cosmetic products. Yikes. While the numbers are quite shocking, we’ve been led to believe that unless it isn’t tingling or foaming, it’s not working…but is that really the truth? I’m not unrealistic, nobody is going to buy a product unless it works…so do they? Keep reading for my thoughts on the products I tried, and my honest review about Beautycounter.

Purifying Charcoal Mask

One of the first things I noticed about this mask was the texture: it’s silky smooth, and spreads so easily on your skin. As soon as you apply it to your face, your skin starts to feel cool. Once the mask starts to dry, you can feel your skin start to tighten (I like this feeling because it makes me feel like the mask is working and drawing out impurities), but it never gets uncomfortable. Once I rinsed it off, my face felt super clean, and my skin felt soft, not dry. I also imagine you could also use this as an overnight spot treatment.

Here’s some words of advice: charcoal masks are a little challenging to wipe off, I recommend using one of these – they’re like little miracle pads how they expand, and they make clean up a gazillion times easier.

Cleansing Balm

Okay. There is a reason this stuff is a best seller on Beautycounter’s website. The creamy texture melts into your skin and a little bit goes a long way. You can use it as a makeup-removing cleanser (not all cleansers remove makeup FYI), or as a nourishing face mask. My favourite way to use it is as a second step, once I’ve already used a cleanser on my face. I’ll apply it to dry skin and gently massage it into my skin for about a minute (facial massage helps stimulate your facial muscles, which keeps your skin looking vibrant and youthful, yes please!!). Then I’ll apply an eye cream and go to sleep, allowing the skin conditioning ingredients to work their magic overnight. My moisture depleted skin loves this stuff.

Countertime Sample Set

This anti-aging line contains a face wash, a firming serum, AM and PM cream, and an eye cream. Although this particular line is no longer available on Beautycounter’s website, I think it still speaks to the quality of their products to mention my opinions. I loved the light citrus scent of this entire range, and the formulas were all creamy, but not heavy. The best part for me is how hydrating everything was, which is key at this time of year in Calgary, but the beauty is that your skin doesn’t feel greasy or suffocated by the products. Once I’m out of my current eye cream, I think this one will be my next purchase.

Everyday Shampoo & Conditioner

I’m a double shampoo’er and I almost didn’t have to with this guy! This sulfate-free duo left my hair squeaky clean, plus the light citrus mimosa scent isn’t a bad way to start your morning. The conditioner left my hair soft, but I still prefer the Moroccanoil moisture repair conditioner – when it washes out it feels softer. In comparison, the size of the Beautycounter shampoo and conditioner are slightly larger at 296 ml for $29 CAD, while Moroccanoil is 250ml, but only $25.

That’s it! I hope this gives you some insight into the brand because I understand that it’s hard to commit to purchasing a full size product without knowing much about it. My favourites were definitely the cleansing balm and the eye cream, and I’m interested in trying one of their face oils too. We work out, and we question what food we put into our bodies, and I think it’s time to start doing the same when it comes to what products we put on our skin – lets not compromise our health in the name of beauty. After trying out these products for 2 weeks I can honestly say safe ingredients do work. At the same time, I’m a realist – I’m not going to throw out every other product I own, but I will be making a conscious effort moving forward. This is about progress, and every little bit counts, you just have to start somewhere – try swapping out one product this year for a safer alternative, and feel better about your health and beauty by doing so.

If you want more information, or prefer to have a more personalized shopping experience, head here to get in contact with Rachel – she is full of information and can help you make informed choices about your skincare/beauty routine with Beautycounter products.


Until next time,